The best available research on AI-generated ads found that consumers rate them about the same as human-made ads on nine of eleven effectiveness measures. What they penalise is ads they believe are AI-made — and that penalty applies on every measure,…
Meta’s Andromeda Update Made Creative Your Targeting. Here’s What Still Moves ROAS.
Meta’s ad system no longer asks who should see this ad. It asks which ad should this person see. That inversion, driven by a retrieval engine called Andromeda, is why your targeting settings stopped mattering and your creative started carrying the…
Performance Max in 2026: The Seven Controls That Finally Let You Steer It
Performance Max is no longer a black box, and the most significant change arrived on 14 October 2026. Google announced channel prioritization, which lets you mark channels High or Low priority and cap what a Low-priority channel can spend. Set that…
Google Ads AI Max: What the September 2026 Forced Upgrade Means for Your Budget
If your Google Ads account runs Search campaigns with Automatically Created Assets or campaign-level broad match, Google has already upgraded them to AI Max. The rollout began on 1 September 2026 and Google expected it complete by the end of the…