Performance Max is no longer a black box, and the most significant change arrived on 14 October 2026. Google announced channel prioritization, which lets you mark channels High or Low priority and cap what a Low-priority channel can spend. Set that…
Google Ads AI Max: What the September 2026 Forced Upgrade Means for Your Budget
If your Google Ads account runs Search campaigns with Automatically Created Assets or campaign-level broad match, Google has already upgraded them to AI Max. The rollout began on 1 September 2026 and Google expected it complete by the end of the…