Does llms.txt actually work? Mostly, no. Server-log analysis across 137,000 domains found 97% of llms.txt files received zero requests in a single month. A separate study watching 83 sites for twelve weeks recorded OpenAI fetching llms.txt seven times, against 3,990 fetches…
Does Schema Markup Help You Get Cited by AI? What 1,885 Pages Show
Does schema markup help you get cited by AI? No, not directly, and the evidence on this is stronger than the industry admits. Ahrefs tracked 1,885 pages that added JSON-LD schema and found AI citation changes close enough to zero to…
How to Choose an AI SEO Agency: 15 Questions That Expose the Fakes
Most agencies selling AI SEO in 2026 rebranded their existing SEO deck six months ago. Some are excellent. Telling them apart takes fifteen questions, asked on a call, and listening for whether the answer contains a method or an adjective. Each…
How to Track AI Traffic in GA4: ChatGPT, Perplexity and Gemini Referrals, Step by Step
GA4 does not track AI traffic as its own channel. ChatGPT, Perplexity and Copilot referrals land in the generic Referral bucket, Gemini often lands in Organic Search, and a large share of all AI traffic is misfiled as Direct. Fixing it…
AI Overviews Cut Clicks up to 46%. Here’s What Still Gets Clicked.
AI Overviews cut click-through rate by 46.7% when they appear. But they appear on only about 13% of Google searches, and the lost traffic has not vanished evenly. Branded queries actually gained 18%. Transactional searches barely trigger an Overview at all….
GEO vs AEO vs SEO: What US Businesses Actually Need to Budget For
SEO earns you rankings. AEO structures your content so it can be lifted as a direct answer. GEO builds the entity signals that make an AI assistant recommend you by name. They overlap far more than the three acronyms suggest, and…
How Much Does GEO Cost in 2026? Real US Pricing, Broken Down by Scope
As of September 2026, generative engine optimization costs US small businesses $1,500 to $5,000 per month, mid-market companies $4,000 to $8,000, and enterprises $12,000 to $25,000 or more. One-time audits run $2,500 to $5,000. Project engagements span $5,000 to $50,000. Below…
The AI Citation Audit: 27 Checks That Decide Whether ChatGPT Recommends Your Business
If ChatGPT recommends your competitors instead of you, it is almost never because your business is worse. It is because their website is easier for an AI system to crawl, identify and quote. The 27 checks below cover the four things…