Sixty-eight percent of US Google searches now end without a click to anywhere. Not to your site, not to a competitor, not even to a paid result. That figure comes from SparkToro’s analysis of Similarweb clickstream data covering January to April…
AI Overviews Cut Clicks up to 46%. Here’s What Still Gets Clicked.
AI Overviews cut click-through rate by 46.7% when they appear. But they appear on only about 13% of Google searches, and the lost traffic has not vanished evenly. Branded queries actually gained 18%. Transactional searches barely trigger an Overview at all….