Job Description:
AI-Driven Research, Outreach & Sales
About the Role
Lume Digital Agency is looking for a Business Development Executive who combines strong communication skills with practical use of AI tools to bring in new business.
You will identify potential clients, understand their digital challenges, and connect them with our website development, SEO, and digital advertising services. This role goes beyond collecting leads—you will build relationships, manage follow-ups, and help turn qualified opportunities into long-term clients.
What You’ll Do
- Find the right prospects: Research businesses that could benefit from our services using AI-assisted research, LinkedIn, search engines, and other relevant platforms.
- Identify business opportunities: Review prospects’ websites and online presence to spot gaps and prepare relevant conversation starters.
- Create personalized outreach: Use AI tools to help draft emails, LinkedIn messages, and proposals, then refine them for accuracy, relevance, and a natural tone.
- Lead sales conversations: Understand client requirements, qualify opportunities, and arrange or conduct discovery calls.
- Move opportunities forward: Prepare proposals with the delivery team, handle follow-ups, and support negotiations and deal closure.
- Keep the pipeline organized: Maintain accurate lead records, conversation notes, and next steps in the CRM.
- Improve the process: Test outreach approaches and use results to improve response rates, meeting quality, and conversions.
What We’re Looking For
- Strong written and verbal communication skills, with confidence speaking to prospective clients.
- Practical familiarity with AI tools such as ChatGPT, Claude, or Gemini for research, writing, and day-to-day productivity.
- Ability to check AI-generated information and turn generic drafts into thoughtful, business-specific communication.
- Basic understanding of website development, SEO, Google Ads, and social media marketing.
- A proactive approach to prospecting, consistent follow-ups, and achieving sales targets.
- Ability to understand client needs and recommend relevant services.
- Familiarity with LinkedIn prospecting, CRM tools, and spreadsheets.
Experience in digital agency sales, B2B business development, or working with international clients will be an advantage.
What Success Looks Like
- A consistent pipeline of relevant, qualified prospects.
- Personalized outreach that generates meaningful conversations and meetings.
- Timely follow-ups and accurate CRM records.
- New client wins and measurable contribution to agency revenue.
- Responsible use of AI that improves productivity while protecting client and prospect information.
Why Join Lume Digital Agency?
- Work across website development, SEO, and digital marketing services.
- Apply AI tools to real business development challenges.
- Collaborate directly with our development and marketing team.
- Build hands-on experience across the sales cycle, from prospect research to client onboarding.