Introduction Generative Engine Optimization (GEO) is the practice of optimizing content for AI-powered search engines and generative AI responses (like Google AI Overviews, Bing Copilot, and ChatGPT browsing). Unlike traditional SEO, which focuses on ranking in the “10 blue links,” GEO…
The Role of Artificial Intelligence in Digital Marketing
Artificial Intelligence (AI) is revolutionizing the digital marketing landscape, enabling businesses to optimize their strategies, improve customer engagement, and achieve better results. By leveraging AI-powered tools and technologies, marketers can make data-driven decisions and deliver personalized experiences at scale. Personalization and…