Case Study

Client Overview

HearingPoint.com, a healthcare service provider, approached us with critical website issues, including malware attacks and slow loading speeds, which negatively impacted their online presence and user experience.

Challenges Faced

Malware Attack

• The website was infected with malicious code, causing security concerns and potential data risks.

Slow Website Performance

• Poor loading speeds were affecting user engagement and SEO rankings.

Bing Indexing Issues

• Bing was unable to crawl the website, limiting search visibility.

SEO Deficiencies

• On-page elements were not optimized, leading to poor search rankings.

User Experience (UX)

• The existing UI needed improvements to enhance usability and conversions.

Our Solutions

Server Migration & Security Enhancement

• Migrated the website to Kinsta hosting, ensuring a secure, high-performance server environment.
• Completely removed all malware codes, implementing strict security measures to prevent future attacks.

Website Optimization

• Performed full website speed optimization, ensuring faster loading times and improved performance metrics.
• Enhanced mobile responsiveness and core web vitals for better UX.

SEO Strategy Implementation

• On-Page SEO Optimization:
  • Fixed meta tags, headings, alt texts, URL structures, and internal linking.
  • Improved site content structure for better keyword targeting.
• Off-Page SEO Implementation:
  • Built high-quality backlinks and improved domain authority through strategic link-building efforts.
• Bing Crawling Fix:
  • Diagnosed and resolved issues via Bing Webmaster Tools, ensuring proper indexing and ranking on Bing.

UI/UX Improvements

• Redesigned website elements for an enhanced user experience, focusing on better navigation and conversion rate optimization (CRO).

Google Direct Review Integration

Integrated Google direct reviews, helping customers leave feedback easily and boosting credibility.